Saffi
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Saffi *
This was my final project for my User Experience II class. My teammate and I were tasked with creating a website and application prototype with a design system. We decided to create a mocktail brand with a refreshing and modern presentation.
Goals
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Goals *
Highlight the product
Ensure the product remains the focal point through clean layouts and strategic visual hierarchy.
Use contemporary design
Create a visually appealing and contemporary brand identity that resonates with a modern audience.
Incentivise shopping
Encourage product engagement and drive purchasing behavior by incentivizing shopping on every page.
Convey Freshness and Disrability
by using vibrant imagery and appealing presentation styles.
Process & Ideation
To effectively achieve our goals, we began by sketching and mapping out the navigation system to ensure a seamless and intuitive user journey across all pages.
