Timeline

12 weeks

Role

Intern Designer

Team

Ali Alnimer

Maria Rodriguez

Me

Toolkit

Figma

Adobe Photoshop

FigJam

Overview

This project focused on the redesign of KFUPM’s website. KFUPM is one of the first universities founded in Saudi Arabia, leading the country with its research and focus on innovation. We needed to make sure the website reflected these major characteristics.

Problem

The website hadn’t been updated in a long time and as a result had some flaws that needed to amended.

Users struggled with confusing navigation and overly complex user flows, making tasks less intuitive and efficient.

Users struggled with confusing navigation and overly complex user flows, making tasks less intuitive and efficient.

The outdated visual design and low contrast interface elements reduced readability, accessibility, and overall user satisfaction.

The outdated visual design and low contrast interface elements reduced readability, accessibility, and overall user satisfaction.

Process

Before starting the designing process we collaborated on a design audit to have a clear understanding on the major goals we wanted to achieve.

To effectively address these issues, we first needed to understand the goals and needs of the different users visiting the KFUPM website, beginning with the development of user personas.

Ananya Sharma

Ananya Sharma

International student

International student

Dr. Alex Morgan

Dr. Alex Morgan

Post-Doctoral Researcher

Post-Doctoral Researcher

Ahmed Al-Saud

Ahmed Al-Saud

Current KFUPM Student

Current KFUPM Student

After gaining a deeper understanding of major user groups we began a site-map to organize pages and map out user journeys to ensure a simpler navigation process.

Solution

Redesigned the information architecture and simplified user flows to create a more intuitive navigation experience.

Redesigned the information architecture and simplified user flows to create a more intuitive navigation experience.

Modernized the visual interface with improved contrast, consistency, and accessibility to enhance readability and user engagement.

Modernized the visual interface with improved contrast, consistency, and accessibility to enhance readability and user engagement.

Get in touch :) !

dalal2alghaithi@gmail.com

Get in touch :) !

dalal2alghaithi@gmail.com

Get in touch :) !

dalal2alghaithi@gmail.com